Start Your Own Casino Online
To start an online casino you'll need reliable software that meets all international quality standards and your personal requirements, a hosting solution with needed configuration, and an online gambling.
To start an online casino one should consider the four main ways:
1. Design and implementation of casino software by your own forces
This way presupposes the whole process of creation, implementing and marketing performed by yourself. This can cost millions of dollars to handle the issue of starting your own online casino by yourself.
The online gambling industry is still one of the most promising markets, making it an optimal time to start an online gambling business. Creating your own online gambling business will almost certainly prove. Find and choose your reliable iGaming software provider/s. In this age of constantly evolving. Therefore, market research is crucial in starting your online casino business. It is necessary to thoroughly analyze this market to have an idea of what you are dealing with. It is essential to use all methods to. It’s also well worth looking at the stages that major online casinos have gone though to reach where they are today as this could provide a blueprint for your own success. If you take 888casino as an example.
PROS | CONS |
1. Full control over the casino | 1. Extremely expensive |
2. Source code ownership | 2. Approval from third parties necessary |
3. No Royalties | 3. Tough and expensive advertising and marketing |
2. Become a licensee of an online gambling software provider
This method means leasing online gambling software from a software vendor. This will be much less expensive in terms of money and effort. Usually online gambling software costs from $30,000 to $400,000 down-payment. In most cases you will be included into an already existing network, so less time and money will be spent by you. But software vendors work on a revenue share basis requiring from 30% to 70% of profits generated by you. Moreover, you’ll have to comply with certain rules set by the software vendor.
PROS | CONS |
1. Less money to start | 1. No full control over the casino |
2. Less effort for a casino set up and advertising | 2. Necessity to comply with rules of software vendor |
3. No need to be approved by third parties | 3. Monthly royalties |
3. Become an Affiliate of a licensee
This option is the least expensive. This scheme works as follows: you receive a casino website and make all marketing and advertising job and receive a small percent from a licensee. The average cost of such solution is from nothing to $10,000.
PROS | CONS |
1. Relative cheapness | 1. No control over business |
2. No responsibility | 2. Small profits |
3. No organization effort | 3. Full dependence on the will of a licensee |
4. Purchase Online Casino Software from a Developing Company
This option can be considered one of the best ways to start your online casino. You purchase ready-made online casino turnkey solutions from a software developer. The software is installed on your servers under the domain name you choose. All technical aspects like server configuration, software customization, design, and payment systems implementing is done for you by the developing company. The approximate cost of the solution is $60,000-$500,000. After you have purchased you casino you are provided with control and management tools and become the only owner of an online casino with no revenue share necessity.
PROS | CONS |
1. Full control over the casino | 1. Full responsibility |
2. No Royalty payments | 2. Licensing procedure done by yourself |
3. Custom made solution | 3. More effort on marketing |
Ready to roll the dice? With casinos accounting for more than half online gambling income, it could promise your wheel of fortune...
Huge numbers of new businesses are started up each year and with barriers to entry lower for online ventures and a propensity for consumers to transact more via mobile devices there are opportunities to be had.
One particular area that has seen huge growth in the recent past has been the online casino. By offering a service that people want, and having the right technology to deliver it online, gaming has even managed to attract many players more used to indulging their passion in the land-based casinos.
In fact, the Gambling Commission says online gambling represents a third of all gambling in the UK now and generated £4.5bn gross gambling yield between April 2015 and March 2016. This makes online gambling the biggest gambling sector – out-performing the National Lottery (£3.4bn) high street betting shops (£3.3bn), and traditional casinos £1bn).
£2.6bn of the money generated via online gambling came via casino games, with the rest of the £4.5bn generated via betting exchanges, bingo, pool betting, and online slot machines. You might also be surprised to know that women represent more than half of UK gamers, with 54% of gamers citing their smartphone as their favourite gaming platform, followed by computers, consoles and tablets.
Plus, with ever more involving experiences being delivered – from the live online casino to the huge potential of virtual reality – it’s a business area that looks certain to be even more lucrative in the future.
So how do you exploit this obviously growing market? Here are some of the key questions to consider:
Who is your target audience?
The first thing must be to have a clear idea of how your online casino or gaming site is going to stand out from the rest. For example it could have a particular demographic in mind or have a distinctive theme, maybe retro-styled games. It’s a crowded field so it really will pay to have a good idea of your brand and its identity.
Bespoke or off-the-shelf software?
Then there are the technical aspects to consider. You’ll have the choice of buying software off-the-shelf which you can use as it comes or of commissioning a bespoke version. The former is always going to be the cheaper route but the latter will give you greater flexibility to create exactly the games that you want.
How should it look?
The design is also vitally important and certainly not an area to skimp on. Not only will it reinforce your identity, the slicker and more professional it looks the greater the trust it will generate – an essential element in any gaming site.
What should the user ‘journey' look like?
Linked to the design is the user experience. If you’re going to become successful the site must be simple and intuitive to use. So be prepared to do plenty of testing on the way, getting real people to play games on the site long before it goes live.
How have other online casinos evolved?
It’s also well worth looking at the stages that major online casinos have gone though to reach where they are today as this could provide a blueprint for your own success.
If you take 888casino as an example you’ll see 20 years of constant evolution in which the brand was developed, new divisions were set up and sub-brands were introduced. The company has also been gradually expanding its operations into new countries and markets, often as new legislation has been introduced permitting online gaming.
Start Your Own Online Casino
Of course, not every fledgling business is going to grow to the size of a company with a multi-million pound turnover and you may not be quite as successful as some online gaming entrepreneurs. But then, if you never try, you’re never going to know for sure.